10 SOCIAL MEDIA TRENDS THAT WILL BE HUGE IN 2022

Like everything else in life, social media trends too undergo changes from time to time. Newer trends emerge while older one’s fade out. Who would have thought that QR codes or Tik Tok would become big in 2021, when they were barely so a few years back.

If you want to make heads turn and take notice of your social media content, then enlist the best social media marketing services in Mumbai.

In 2021, Tik Tok was the most downloaded app on both Android and IoS devices. Such has been its impact that it’s predicted it will leave Instagram and Facebook way behind soon.

10 SOCIAL MEDIA TRENDS IN 2022

Here are 10 social media trends to watch out for in 2022.

CONTINUAL GROWTH OF TIK TOK

In September, 2021, Tik Tok reached 1 billion monthly active users. As a result, it became the 7th most popular social network in the world; and the 4th most popular social media network after Instagram, if messaging networks are excluded. On an average, Tik Tok users spend 89 minutes a day on it, while 90% of the users log in every day.

Its ad platform has seen significant additions over the past one year. This will greatly benefit brands and businesses who intend to have a presence on the network. The fact that Google Search Trends reveals that it totally dominates Instagram’s short-form video content, tells how fast it is growing year-on-year.

BIG AD AMOUNT ON SMALLER NETWORKS

Research studies reveal that consumers today are more amenable to advertising on smaller channels like SnapChat, PInterest, & Tik Tok, than the bigger social networks. Similarly, Google Search Trends reveals rising demand over the past two years for advertisements on the smaller social networks, with Tik Tok leading the race.

The shift is attributed to

MORE INVESTMENT IN SOCIAL COMMERCE

A research study by Harris Poll reveals that 73% of businesses are already using social commerce while 79% of them are expected to do so in the coming three years.

More consumers are expected to buy on social commerce (refers to a commerce where you buy and sell products / services directly from a social media platform) inspired by brand familiarity. The impact of social commerce in recent years has been such that all major social networks invested in it and the trend is only going to get better.

MORE PURCHASES DIRECTLY ON SOCIAL MEDIA

2022 and beyond will see more shoppers wanting to buy products/services on social media. Post-pandemic heralded this trend. It saw increased stay-at-home mandates which led to increased consumption thereby creating the perfect scope for social shopping explosion. eMarketer predicts that social commerce will become a US$ 80 billion industry by 2025.

Before pandemic, 81% of the shoppers were already using social media to find out about new brands, and also research products. Hence, most social networks are opting for in-app shopping solutions, including live-video.

TALKING TO BRANDS ON PHONE WILL FADE OUT

Consumers during lockdown period found out that they can get more answers to their questions using social media. A Nielsen study reveals that 54% of the people said that they prefer to message than call a business on phone. By 2023, Gartner predicts that 60% of all customer service requests will be managed via digital channels.

MATURING OF CREATOR ECONOMY

With SnapChat, YouTube, Instagram, & Tik Tok investing in their own versions of creator fund, creators are having a ball. More than 50 million people worldwide regarded themselves as creators as of 2021, according to a recent survey report.

The creator economy which has been around for about a decade boomed during the pandemic as people looked for newer ways to increase their income sources. Today. ‘CREATOR’ comprises both professional influencer marketers as well as amateur content creators, or for that matter any person who can write, edit, design, and film content to publish on social media, with en entrepreneurial zeal.

Creators are not just restricted to social media networks, but are also using social media to contribute to the expected US$ 13.8 billion influencer industry. As the creator economy becomes more mature, experts predict that more strategies will become available to brands.

BRANDS DEVELOPING SOCIAL AUDIO STRATEGY

Though audio is nothing new, its increasing appearance on social media is. 2022 and beyond is expected to witness increasing social audio strategy.

A social audio strategy means everything from podcasts to radio, music playlists, and all other social platforms that have audio-only features. Social audio strategy is especially good for those brands that are looking to expand their marketing channels at a lower cost. For such brands, features like ‘TWITTER SPACES’ will be suitable.

LIVESTREAM SHOPPING

Increasing Livestream Shopping on social media is transforming ecommerce. The ongoing pandemic has helped enhance its popularity since most brick-and-mortar shopping was not available. For instance, China witnessed a phenomenal rise in livestream shopping. It is reported that gross merchandise value (GMP) of ecommerce live-streaming rose from 4.5% of the total online shopping GMV in 2017 to 20.3% in 2022.

What has fuelled live-stream shopping rise is its ability to provide personalized atmosphere of the person live-streaming with the ease of shopping from home. As a result of this, all major networks have already or were planning to incorporate live-stream shopping for consumers.

SHORT-FORM VIDEOS

Thanks to Instagram and Tik Tok’s proclamation of valuing videos, short-form video has become a major social media trend. Today, format of stories exists in some form or the other in all major social media platforms. What has fuelled its rise in popularity is it is easily accessible to brands than longer ones. Also, the lower production nature of Stories and Tik Tok videos appeals to consumers.

LIGHT-HEARTED CONTENT

Over the past few years, satire became one of the biggest tone-of-voice trends. As a result, brands are bombarding users’ feeds with memes, gifs, and candid content.

Today’s users expect silly, and sarcastic content. With social platforms like Instagram Reels and Tik Tok providing more features, people are lapping-up short, entertaining, and snappy content. They resonate with their tastes and are more authentic in their opinion.

Social media companies in 2022 are investing in audio content, the creator economy, and more. This will require marketers to update their social media marketing strategy in line with the prevalent trends.

By enlisting the expertise of TG Connect Media Services, a leading Digital Marketing Company in Mumbai, you will be enlisting the best social media marketing services in Mumbai that will be pure value for your money.