As everyone knows, 2020 was a year full of ups and downs for all. It was more turbulent if you are a business owner or digital marketing agency in Mumbai.
Small businesses are faced lots of upheavals, stressors, and challenges. In the condition of the Covid-19 crisis, many small businesses reinvent themselves.
Let’s hope this New Year will bring some light to our life. As we all know, Covid-19 vaccines are hoping that we might be seeing the faintest light at the end of the tunnel. 2021 will be another year of reinvention and, hope for the better and brighter growth of our businesses and Digital Marketing Company in Mumbai
Once you have created a marketing idea for your business, you need to look for a better digital marketing strategy to convey your idea to the customers. It would be best if you used the powerful marketing strategy to increase your business values, value proposition, and critical demographics, and all the other crucial elements. It would help if you always took the benefits of both online and offline strategies.
Here some tips to boost your business’s growth in 2021:
Google My Business
Google is one the best platform for consumers to search the business from google search and google maps. This platform is free, and it plays an essential role in digital marketing strategy, as it helps manage your online business and offline business across the google platform. With the help of a business profile, your company gets an advantage from the google platform like listing your business, posting the information about the business, such as your business location, working hours, contacts, sharing the company’s website, etc.
On the Google platform, you can share information like sharing the photos and videos of your business to understand in a better way to your customers. Google helps you to know from where your customers are coming to your website, and it helps to find people.
Blogging is one of the best ways to give information to your customers about your business. Giving informative content of your business to clients is an essential part of marketing. Blogging is playing one of the most prominent roles in content marketing strategy with giving to the marketers who use blogs gets 70% more leads compare to other marketing. And the marketers that put out valuable content are 14 times more likely to receive positive ROI.
Social media marketing strategies
Social media agency in Mumbai is playing an essential role in digital marketing strategy because it grows your customers. Social platforms contribute to high-level business sales. As your customers interact with you, you can directly give them information about new products and communicate directly with your customers on a social media marketing account. You can save more time of yours, and manage other works too. In this case, a social media marketing account gives you a marketing tool and a sales platform.
Some well-known social platforms are Twitter, Pinterest, LinkedIn, Snapchat, Instagram, Reddit, Facebook, etc. The platforms you choose for your business include in your social media marketing strategies. It depends on your target base audience, which kind of audience you choose for your platform. If your marketing is like photography-based, videos-based, you can use the platform like Facebook, Instagram, and Pinterest to be part of your social marking strategies. If your digital marketing is based on a blog-based marketing strategy, you can post on a platform like Twitter, Linked In, and Reddit, there is will be work in a better way.
Facebook is one of the best social media marketing because more than 2 billion monthly users are there. Facebook ads are one of the best options to introduce your business to your customers because on Facebook; you can target your audience as per your choice. Instagram has more users than Facebook, Instagram followers are increasing day by day, it has 500 million monthly users, and social engagement rates 60% higher than Facebook.
Search Engine Optimization
Search engine optimization shares your website, blog, or YouTube channel’s content helps search engines direct your search result page. SEO helps you grow your business with organic traffic for your websites, and it helps to rank higher on the search results and SEO Company in Navi Mumbai.
There are three types of SEO you should focus on:
On-Page SEO Works on what kind of keywords are used, whether it is a long-tail keyword or short-tail keyword, titles of your content, meta tags, SEO-friendly URLs, title, modifiers, among other page elements.
Off-Page SEO works on the backlink link building for your business website. Guest blogging is an effective way to create backlinks for your blog to improve your search engine rankings.
Technical SEO refers to improve the technical work of your website to improve its ranking on a SEO Company in Mumbai.
Search engines crawl the web and present websites in a better way to understand the user. Therefore, optimizing your website to become crawl able, fast, and secure will improve your marketing strategy.